Recent Posts

1.12.17

How to use social media effectively (Part 3)



This is the final part of our 3-part series on effective use of social media.


After investing time and money into your product launch and building your brand on social media, you could be thinking, "So how does this actually help my business and convert into sales?".

There is no one-size-fits-all answer to this question as it would depend largely on your business objectives. From our conversations with small business owners, we have identified two broad strategies that could offer positive results:
  1. Play the numbers game: More traffic, more potential for successful sales
  2. Be extremely targeted: Specify your core customer base and hit them hard (figuratively, of course)
One approach may work better than the other or depend on your product or service, a combination of both. Below is a list of best practice options to help you get started.

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28.10.17

Malaysian Muggles! The First, Local Harry Potter Themed Cafe is Opened


Even though the Harry Potter film series is over, I still do binge watch it over and over again every once in awhile. Once a potter-head, always a potter-head! And with all the pictures and videos of Harry Potter theme parks and studio tours appearing on your Facebook feed, makes you go "Awww man!" because we are all the way here in Malaysia.

Potter heads agree?

With the new, first and local Harry Potter themed cafe opened, Malaysian muggles can now "play Hogwarts" at Hedwig Books & Cafe, Kota Bharu, Kelantan. 

Thinking of a road trip? Get ready to whip out your wands! Here's what you can do at Hedwig Books & Cafe:

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27.10.17

How to use social media effectively (Part 2)






Previously, we explored how to use social media effectively for a product launch. In this post, we'll discuss how you can use social media to build your brand, attract new customers and keep them coming back for more.


By now, you've launched your baby into the world and people are starting to know your brand and product line-up a little more. But how do you help them remember you over your competitors? Here's where branding comes into play.
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3.10.17

A Day with Lefterpenner at The Artsy Craftsy Studio


Two weekends ago, I had the chance to collaborate with Jessie @ Lefterpenner to co-host two of her lettering workshops at The Artsy Craftsy Studio. We were raising funds for Makers Malaysia Charity, an auction charity for a lady who was battling with cancer. Instantly, Jessie and I paired up for this cause; she to teach the classes, and me to host it at my studio. As most of you know, I have been busy planning for my wedding that is coming up in November, and I have slowed down on monthly craft activities at the studio. So, hosting this workshop with Jessie was something that helped me maintain balance between the wedding plans and managing The Artsy Craftsy.
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