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| image courtesy of Guinness |
Guinness has released new, limited edition designs to commemorate their 50 years celebration of brewing in Malaysia, for Malaysians.
More commonly, Guinness is often known to be a beverage targetted towards the older age group. However, with its current artistic and design-focused packaging, clearly it is pivoting towards reaching out to its younger audience, while tapping into the current trend which centers around art & design.
Did you know that the 1st GUINNESS® was brewed in Malaysia? According to Guinness, each design represents their journey and success of making this brand world class. Don't forget to check out their creative video campaign! #GuinnessMY50